Sony Computer Science Laboratories (Sony CSL) participated in Expo Osaka 2025 as part of the activities planned by the Italian Pavilion and in particular within the week dedicated to opportunities and growth scenarios for businesses in the Lazio region.
Specifically, Sony CSL implemented its participation through two addresses during the event “Investing in Lazio: Japan tells Italy in Osaka through the territory,” which were held on May 19 at 3:30 p.m. at the Auditorium of the Italian Pavilion.
Hiroaki Kitano, Chief Technology Fellow of Sony Group Corporation as well as president and CEO of Sony CSL, and Vittorio Loreto, director of Sony CSL – Rome, alternated themselves to tell the audience in the room the story of a virtuous relationship established between Sony CSL and the Lazio territory that gave birth, a few years ago, to the research institution’s Rome laboratory, which before 2022, had its European base in the city of Paris alone.
Therefore, central to Hiroaki Kitano‘s speech has been the narration of what it means for an organization like Sony CSL to invest in Italy and in particular in the Lazio Region in a crucial sector such as scientific research and within a global landscape in total revolution from the point of view of global challenges. This was followed by a talk by Vittorio Loreto, scientific director of the Roman laboratory (Sony CSL – Rome), who dropped Kitano’s words into the territorial context to talk about the ecosystem of knowledge and know-how that the Roman laboratory has generated at the municipal and regional level and how the latter has been able to attract attention abroad.
In particular, Loreto brought the example of the research studies on cities and the urban environment that have already been the subject of an agreement with Città Metropolitana di Roma Capitale in a way that we imagine could be scalable to other areas and institutions, and will announce what research projects Sony CSL is investing in in the area and the implications in terms of impact and value creation.
“Our research studies in the field of cities and urban environment have already been the subject of an agreement with Città Metropolitana di Roma Capitale, in a way that we imagine could be scalable to other areas and institutions”- said Vittorio Loreto scientific director of Sony CSL – Rome “and this is only the tangible part of the virtuous processes triggered by the presence of Sony CSL in the territory, in addition there is a whole network made up of people, skills and interactions that is creating an extremely thriving ecosystem based on the exchange of knowledge at high levels that is perhaps the phenomenon to be observed with the greatest interest.”